The following day (well late night/early morning) tons of shoppers descend upon retail stores to find the "hottest" deals of the season and officially kick-off the Christmas countdown.
The Monday after Thanksgiving has now become known as Cyber Monday - think online Black Friday if you're unfamiliar with the term.
Retailers have benefited for years by coordinating the shopping season around the holidays. Black Friday preparations have become a family tradition for many. This year #GivingTuesday enters the scene.
What is #GivingTuesday? A coordinated call to action centered around the national shopping season. It's a focused national day of giving amidst the shopping and spending. #GivingTuesday will prove that the holidays can be about giving and giving back and celebrate Americans using the power of their dollars to help others in need.
The goal is to have #GivingTuesday become a major part of the holiday season. The thinking behind it is to have it become a forefront in November rather than an afterthought in December.
These words from Kathy Calvin, CEO of the UN Foundation pretty much summarize what #GivingTuesday embodies for me:
“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism. The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
Stay tuned to Divas With A Purpose over the coming weeks as we share ways we can all participate in #GivingTuesday as consumers, entrepreneurs, and social media savvy divas.
Connect with the #GivingTuesday initiative via their website, Facebook and Twitter.
Do you make a conscious effort to give back during the holiday season? Are you more inclined to spend dollars with a company that earmarks a certain percentage to charity?
That would be great!!
ReplyDeleteWhat a great idea. I love it.
ReplyDeleteGreat to be part of this campaign as well!
ReplyDeleteWhat a neat idea, thanks for spreading the word to help get this going!
ReplyDeleteThanks!
Oh I love this idea, I'm sure this will spread quickly! :)
ReplyDeleteI love this and have been so excited hearing about it. I think it's a fantastic idea and hope it really catches on.
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